At the beginning each new painting starts as white canvas. It creates space for innovation and gives the artist the freedom for a new beginning and unlimited possibilities. The new AIGNER Spring/Summer 2022 collection “Untitled“ stands for exactly the same. It highlights a departure, is without restrictions, creative and individual.
For the campaign shoot, a location was chosen that authentically reflects the reference to art in an authentic way. The studio of the well-known artist Bernd Zimmer near Lake Starnberg is full of artworks, paint pots and splashes of colors on the ground - the appropriate place, therefore, to stage the new collection. Bernd Zimmer‘s art is inspired by his numerous voyages to Asia, South and Central America and the local nature. He combines what he has seen and experienced in abstract painting using bold colors. His paintings are the perfect frame for a collection that is filled with bright nuances such as “Marigold Orange” or “Pesto Green“, but also repeatedly creates tonal references to nature.
The fashion photographer Andreas Ortner stages the models in front of Zimmer‘s color-intensive paintings, which harmonize perfectly with the plain looks. The highlight bags of the season are are presented with fashion pieces in the iconic AIGNER Dadino pattern, modern denim looks and a summery white dress. The CALLA Bag CHIASSO, a fancy saddle bag in bohemian chic, is highlighted by the reduced outfit of the model. The LIVIA Bag with diamond-shaped embossing and eye-catching details on the shoulder strap is combined with a cool jeans look. Even the new loungewear collection, consisting of cardigans, culottes and sweaters made from fine organic cotton, is combined with the AIGNER signature bag CYBILL. The signature print Dadino plays a leading role in this collection and is shown in an exposed all-over look with matching bags.
The international models Nya Gatbel, Valeriia Merzlikina, Yao Shiau, Tommaso Bellini & Yuma Kawai with their extraordinary and individual look are a perfect match to the collection theme and at the same time represent the presence of the brand in the different cultural areas of Europe, Middle East and Asia.
The new collection plays jauntily with calm natural tones such as „Hazelnut Brown“, „Marzipan Beige“ or „Misty Rose“ by constantly keeping the strong AIGNER DNA in mind. Intense, summery shades like „Marigold Orange“ and „Pesto Green“ create the contrast. They awaken anticipation of summer and create the desire for adventure.